Innovision identifies that supermarkets in Bangladesh currently hold only a 1.62% share of the BDT 1,372 billion Retail Market. This is significantly lower than regional peers like Sri Lanka at 43% or Myanmar at 50%, highlighting a massive growth opportunity. Despite the current small share, the future of the Supermarket and Hypermarket sector shows an upward trend.
The shift in consumer behavior is a primary driver for these trends. Higher disposable income, which reached a per capita level of $2,554 in FY 2020-21, has empowered a new segment of shoppers who prioritize the convenience and social status of supermarkets. During the pandemic, online grocery delivery also surged, with platforms like Chaldal seeing average basket values rise from BDT 1,300 to BDT 3,750.
To sustain this growth, Innovision notes that retailers must overcome systemic challenges such as high taxation and a lack of skilled upper management. The market remains heavily centralized in urban hubs like Dhaka and Chittagong. Future success will depend on integrating technology as a differentiator to improve supply chain efficiency and provide a seamless, cashless shopping experience for the country's 130 million internet users.
See the full details here: Link
.png)
