Md. Rubaiyath Sarwar, Managing Director and Lead Consultant at Innovision Consulting, reflects on 19 years of facilitating market systems change across Bangladesh and globally. In his second lesson on market systems, he emphasizes that jumping from small pilots to massive scale rarely works without a methodical pathway. Systems change is often time-bound, typically averaging three years for policy shifts, yet many projects fail by not right-sizing their initial interventions. Whether promoting microinsurance or agritech, the success of a pilot depends on a strong business model rather than budget constraints. Rubaiyath argues that facilitators must move beyond seeing resources as a limiting factor and instead use constraint optimization to leverage private sector investment.
To break the barriers of time and budget, Innovision identifies four critical drivers: identifying change agents across the supply and demand sides, utilizing a clear business model canvas, establishing risk-reward cost-sharing, and defining incremental milestones. This structured approach ensures that the value proposition for customers and revenue streams for distributors are clearly mapped before scaling. By focusing on small, strategic shifts that lead toward a larger goal, Innovision helps stakeholders navigate the complexities of behavior change and regulatory timelines. Md. Rubaiyath Sarwar's future recommendations include bold, creative facilitation that maximizes existing resources to turn time-bound projects into permanent market shifts.
Read the full report here: Link
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