RSPL – PRODUCT PLACEMENT STUDY

The detergent market in highly competitive in Bangladesh and that is why it is essential to continuously develop and introduce quality products into the market. RSPL Health is part of RSPL Group which is more than 5500 crore diversified conglomerate, which is committed to value for money propositions & credited with several innovations over last 3 decades. It has its presence in various parts of India and Bangladesh.

RSPL Health uses product placement studies to measure the quality of its products against that of competitors and also against its own variants. Innovision has become RSPL’s long term market research partner conducting periodic product test across Bangladesh. The main target group for these product placements are housewives who were the clothes by their own hands and are within the 21 to 41 years old age bracket.