UNCDF has been implementing Shaping Inclusive Finance Transformations (SHIFT) in SAARC program since mid-2016 in Bangladesh for accelerating uptake and usage of digital financial services in the country to expand financial inclusion through digital pathways. The program has two components: 1. Policy and Regulation Component and 2. Micro-Merchant (MM) Component. The Micro-Merchant Component, funded by the European Union under the ‘Poverty Reduction through Inclusive and Sustainable Markets (PRISM)’ funding umbrella, specifically aims to strengthen business linkages for micro-merchants with FMCG (Fast-Moving Consumer Goods) producers and BDS (Business Development Services) providers so that enhanced real economic activities contribute to the lives of the micro-merchants, bottom of the pyramid segments and local population. For this project, Innovision is working with UNCDF to develop an evidence-backed business case for FMCG companies, financial service providers, technology service providers, and policymakers encouraging investment and adoption of digital solutions in FMCG supply chain.