Risalat Rahman is currently leading the Data Analytics and Emerging Frontiers Portfolio at Innovision Consulting Private Limited. He possesses practical knowledge on different market research methodologies and retail consumer research strategies. Risalat is mainly adept in brand health tracking (Telecom, FMCG, etc.) and exploring retail consumers in Bangladeshi landscape. Other than that, product & concept testing, promotional material effectiveness testing, field level consumer research were also part of his assignments. Throughout his career, he has worked with a number of organisations, to name a few – Kantar Research (Bangladesh) Pvt. Ltd., ACI Logistics Limited (Shwapno), IMRB (Kolkata), BCG (India), Nielsen (India), Nestle, Ncell Axiata (Nepal). Risalat completed his MBA & BBA with a major in Marketing from North South University.