Development is a multi-faceted challenge. It differs between households, enterprises, sectors, regions, and countries. Not one solution can work in all contexts. It is therefore imperative that the research methodology is adapted to the context in which it is to be applied. Our clients trust us because we take an innovative and creative approach to problem solving. We conduct research on markets, value chains, enterprise performance, livelihood and food security issues, women inclusion and empowerment, environmental sustainability and regulatory environment to support development partners identify the challenges and design solutions that can deliver targeted results in the specific context. Click on the Tab below to learn more about each of them.

MARKET RESEARCH

MARKET RESEARCH

- Consumer Brand Perception and Preference Study
- Need Assessment Study
- Market Census
- Concept Test
- Total Offer Test
- Customer Satisfaction Study
- Communication Campaign Tracking
- Product Quality Perception Evaluation
- Test Marketing
- Mystery Shopping
- Opinion Poll

SURVEYS

SURVEYS

- Opinion Survey
- Perception Survey
- Baseline Survey

FORMATIVE RESEARCH

FORMATIVE RESEARCH

Market System Analysis
We analyse markets and market systems to determine underlying constraints or market problems that restrict economically challenged households on participating in the markets. We have expertise on market research and market systems analysis in agricultural, industrial, health and other basic services markets.

Value chain analysis
Value chain analysis can help development projects targeting income and employment generation, women and youth inclusion to determine bottlenecks that reduce the capacity of the economically challenged producers from tapping onto opportunities in the local, regional, or
international markets. We are one of the global leaders on value chain analysis in agricultural and industrial sub-sectors.

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We adopt a 360° approach to our services, which helps us provide development solutions grounded on sound technical and theoretical knowledge, practical application, and implementation challenges. Our extensive engagement on market research helps us gain market insights and analytics that we use to design development strategies targeted towards results. We venture into project implementation to test our strategies and learn from realities.

This helps us adopt improved approach for research and technical assistance services for development strategies.

360 Approach

Sectors we work in