Assignment Name:

Market Research for POSM audit

Name of Client:


Duration of assignment (months):
Start date (month/year):
Completion date (month/year):

2 Months
March 1, 2016
April 30, 2016

Location within country:
Total No. of staff-months of the assignment:

47 Districts
2 Months

Narrative description of Project:

The objective of the survey was to collect information on the availability of POSM, placements of the POSM (Wobblers, Shelf-talkers, Stoppers, Price tags, Dummies, Promotional stands, Roll-stands, Banners, Hard posters. Kiosks) in terms of clear and obstructed view, availability of 6 models of handsets, showcasing of handsets – at / below eye level (difficult / not visible at eye level), along with reasons of such placement.

Description of actual services provided by your staff within the assignment:

The following services were carried out by the team from Innovision

  • Preparation of questionnaire, recruitment and training of enumerators
  • Conducting interview of 1000 retailers across country
  • Take 3 photographs for each outlet, two inside the shop with POSM and handsets, and one outside the shop; uploading the pictures afterwards
  • Data coding, punching, cleaning and data file preparation as per data dictionary provided by client
  • Data analysis(both descriptive and inferential)
  • Preparation of report based on the findings
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